Ever read a piece of writing that drove you nuts, because it kept using the word it? Now sometimes it can come in handy. Really it can, but a lot of times it can be overused to the point of being annoying. And sometimes it just leaves the reader wondering exactly what you meant by “it”. It’s one of those words you avoid using if at all possible.

A technique I use to spot all the “its” and determine if each one should stay or go the way of all bad writing is to ask myself some simple questions…

• Do I really need this “it” here?
• Can I use another word to describe the “it” better?
• And last but certainly not least, can the reader understand what “it” truly means?

After asking these questions, I usually find myself changing the “it” to another word or phrase, and yep it the text definitely reads better, and it the message is that much clearer.

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